Privacy Policy
Effective date:
Website: https://seotrack.co.uk
Contents
1) Who we are & how to contact us
“seotrack.co.uk”, “we”, “us” and “our” refer to the data controller responsible for your personal data in connection with the services offered at seotrack.co.uk.
Controller: seotrack.co.uk
Company number: [add company number] (United Kingdom)
Registered office: [add postal address]
Data Protection Lead: privacy@seotrack.co.uk
If you are based in the EEA and we actively offer services there, we may appoint an EU representative as required by Article 27 GDPR. If applicable, their contact details will be published here.
2) Scope
This policy covers personal data processed when you browse our website, create or use an account, subscribe to updates, contact support, or interact with features, applications, and services we provide (collectively, the “Services”).
This policy is designed to meet requirements of the UK GDPR and the Data Protection Act 2018. If stricter rules apply in your location, we will comply with them where required.
3) Data we collect
3.1 Data you provide
- Account & profile: name, email, password (hashed), organisation and role.
- Billing: billing name, address, VAT number, and transaction details (processed by our payment provider; we do not store full card numbers).
- Support & feedback: the content of messages, attachments, or survey responses.
3.2 Data collected automatically
- Usage & device: IP address, browser/OS, device type, pages viewed, time on page, referral URLs, clickstream.
- Service logs: timestamps, authentication events, error and performance diagnostics.
- Cookies/SDK data: identifiers that help us remember preferences and analyse usage (see Cookies).
3.3 Data from third parties
- Payments: transaction confirmation and fraud signals from our payment processors.
- Sign-in providers: if you choose a social login or SSO, we receive basic profile information as permitted by that provider.
We do not intentionally collect special category data (e.g., health, biometric, political opinions) nor do we sell personal data.
4) How we use your data & legal bases
| Purpose | Examples | Legal basis |
|---|---|---|
| Provide the Services | Account creation, authentication, usage analytics dashboards, customer support | Performance of a contract |
| Improve & personalise | Debugging, feature measurement, UI preferences | Legitimate interests (service improvement) |
| Security & fraud prevention | Rate limiting, detecting abuse, safeguarding accounts | Legitimate interests; legal obligations |
| Communications | Transactional emails (e.g., receipts, service notices) | Performance of a contract; legal obligations |
| Marketing (optional) | Newsletters, product updates | Consent (you can withdraw at any time) |
| Compliance | Tax, accounting, regulatory requests | Legal obligations |
Where we rely on legitimate interests, we balance them against your rights and reasonable expectations and use the least intrusive options available. Where we rely on consent, you may withdraw it at any time via links in our emails or by contacting us.
7) How long we keep data
We keep personal data only as long as needed for the purposes described above, including to meet legal, accounting, or reporting requirements. Typical retention periods include:
- Account data: for the life of the account and up to 24 months after closure (unless we must retain it longer by law).
- Billing records: 6–10 years to meet tax and accounting obligations.
- Support tickets: up to 24 months after resolution.
- Analytics data: typically 12–24 months in aggregated or de-identified form.
8) Security
We apply administrative, technical, and organisational measures appropriate to the risks, including encryption in transit, least-privilege access controls, audit logging, regular patching, and vendor due diligence. No system is perfectly secure; if we detect a breach likely to result in a high risk to your rights and freedoms, we will notify you and the relevant authorities as required by law.
9) Your rights
Subject to limitations under the UK GDPR, you have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete data.
- Erase data (“right to be forgotten”) in certain circumstances.
- Restrict processing in certain circumstances.
- Object to processing based on our legitimate interests or for direct marketing.
- Port data to another provider where technically feasible.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO).
To exercise your rights, contact us at privacy@seotrack.co.uk. We may ask you to verify your identity before fulfilling your request. We aim to respond within one month.
10) Children’s privacy
Our Services are not directed to children under 13 (or the relevant age of digital consent in your country). We do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us so we can delete it.
11) Changes to this policy
We may update this policy from time to time. We will post the revised version with an updated “Effective date” and, if changes are material, we will provide additional notice (e.g., by email or in-app).
12) How to contact us & complaints
For questions, requests, or complaints about this policy or our data practices, contact our Data Protection Lead at privacy@seotrack.co.uk or write to: [add postal address].
You can also contact or complain to the UK Information Commissioner’s Office (ICO):
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, UK
Telephone: +44 303 123 1113
Website: ico.org.uk